Guiding mentorship in the right direction
Big Brothers Big Sisters of NYC
Print / Illustration
Big Brothers Big Sisters of NYC is the rogue chapter of one of the largest nonprofit mentorship programs. Each guide offers on-boarding information geared toward its respective audiences: for Bigs (the mentor), Littles (the mentee), and parents/guardians.
While the content varies between each guide, the intended audience is delineated by color and follows the system’s typographic hierarchy. Interior spreads are seamlessly designed to include text, image, and/or both, giving BBBS the power to update content without disrupting the layout. In simplifying, the reader is able to easily engage with the presented content.
Additionally, a separate illustrated guide was created with content appropriate for an even younger audience ages 7-12. Illustrations narrate possible scenarios between different relationships–parent to child, peer to peer, and on social media–to provide emotionally healthy approaches in potentially uncomfortable situations.