recent work
Propel Onboarding
NEW
Inviting new users to experience EBT balance checking for the first time, removing unnecessary friction and improving overall funnel conversion by 1.6%.
PRODUCT DESIGN, VISUAL DESIGN
SNAP Maximizer
Envisioning an AI agent that enables 50m+ low-income Americans to maximize their public benefits. Presented to Bill Gates, resulting in a $3.5m grant from the Gates Foundation.
VISIONTYPE, PRODUCT DESIGN
Gaia Music Collective
Leveraging online storytelling to cultivate offline community, growing an audience from 5k → 150k people in less than a year.
BRAND DESIGN, GROWTH MARKETING
Grocery Giveaway
Putting dollars in the pockets of low-income Americans on SNAP, increasing engagement by 15% and projected annual revenue by $1.7m.
USER RESEARCH, VISUAL DESIGN, PRODUCT DESIGN
i-Ready Vocabulary
Leveling-up middle schoolers in literacy, increasing pass rates by 29%.
USER RESEARCH, PRODUCT DESIGN, DESIGN SYSTEMS